SME Business News

Choose good key words, it is worth spending time on this, as this is the main criteria used when others are searching the web. It is worth considering words or phrases that others would use to find your product, so ask friends or relatives what terms they would use, and try to incorporate them into your list.

Keywords should be included in title tags, header tags and meta description tags as well as within the content of your page. Do not stuff these areas with just keywords as this will be read by search engine robots as spam, but rather use a good description in all areas incorporating keywords particularly near the beginning and end of the page.

Make sure that your site is easy to navigate ensuring the home page is never more than two clicks away. Avoid using Flash as this reduces the effect of any SEO on the site.

Submit your site to the major search engines and directories. A submission to dmoz.org is considered to be time well spent, although it can take months to be accepted. Free directories are a good source of getting links, but always choose carefully. If the directory looks awful avoid it.

Build links with other related sites. While a one way link to your site is best, it does not have much value if it comes from an unrelated market. Reciprocal links are easier to obtain but once again make sure to swap links with product related sites.

This is an ongoing process and requires a regular amount of time to be put aside each month to improve your sites rankings.

Getting quicker results can be achieved by using a pay per click (PPC) campaign. This means that you agree a figure to be spent on certain keywords and in return search engines place your site at the top of the search list. This is best managed by an SEO expert.