The European sector of the Dell Small Business Excellence Award has been won by a UK business that specialises in the design and creation of environmentally friendly and sustainable gardens.
The company Wiggly Wigglers was recognised as representing the best use of innovative technology in improving their customers experience of the product. They were also praised for their use of, and effective approach to, the internet’s social media, where they enjoy a huge, interactive customer base.
John Dunsmure of the British Chamber of Commerce and one of the judges said “This has allowed them to engage in direct and meaningful two way conversations with their 90,000 customers through new media such as podcasts, Facebook, blogs, videocasts and wiki catalogues. We are proud to showcase Wiggly Wigglers and emphasise how technology can help our members thrive and grow their businesses.”
Wiggly Wigglers recieve a prize of £15,000 in Dell technology. The global winner will be announced later this month.
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